Fribourg Région Tourism
L'Union Fribourgeoise du Tourisme
Every opportunity to work in the travel space is a privilege...but this project was personally significant.
Because I used to live in Fribourg in 2011 and ever since then, I had held Switzerland very close to my heart.
When I landed a 3-day project with l'Union Fribourgeoise du Tourisme to show off this beautiful region of Switzerland, it was a major 'pinch-me' moment.
HERE'S WHAT WAS CREATED:
Over the 3 days, I vlogged my adventures through Instagram Stories as well as posted a daily highlight on @thuc.creative.
The aim was to create a genuine narrative of what there is to do in the region, focussing on the variety; from adventure, to gastronomy, to relaxation.
The lens was through the eyes of not just a foreigner, but an Australian photographer with a Vietnamese background - beautiful creative, the renowned Aussie laidback + fun nature and targeting Asian tourism markets.
Relevant stakeholders were always tagged.
Below are the post-project deliverables:
Fully licensed image library
High-resolution photographs delivered to Fribourg Région Tourism, as well as other stakeholders involved in the project, for both digital and print usage.
Our contract was for 50 photographs but I delivered 70.
A blog showcasing the region's highlights using my authentic and personal storytelling voice and of course, my photographs!
This works especially well for the 'plan and book' stage.
The Fribourg Région Tourism team also created a short film which has been shared across multiple channels and so far, has had over 70,000 views.
PICKED UP BY REGIONAL PRESS
The regional newspaper, La Liberté, then picked up the project, with an editorial piece in their Tourism section on me as an Australian photographer/blogger/influencer who was promoting Fribourg.
This was published in print on Saturday 17th February 2018 as well as online, with a free short version and the full article available only for subscribers. This amplified our reach.