As any hiker or trail runner knows, your shoes are integral to your progress and your enjoyment and you develop a strange, strong attachment to them. I’ve known people to use the same brand of shoes over and over, for years - if it ain’t broke, why fix it? That’s how I feel about going to Merrell Australia for my outdoor shoe needs and so I jumped at the chance to work with them…
Since 1981, Merrell has been a top provider of performance outerwear, helping people combat the elements and conquer their summits.
To create summertime written and visual content featuring the Moab 2 hiking shoes
I took my Moab 2 hiking shoes to chase waterfalls in the Blue Mountains.
I delivered a blog article accompanied by images which were also available for Merrell’s use across their social media channels.
I’m very proud of the initial feedback from this job: “This is FANTASTIC! Thank you so much for putting so much effort and consideration into the piece. It is a great read, and is ready to publish as is (which makes life so much easier!)”