Merrell Australia

As any hiker or trail runner knows, your shoes are integral to your progress and your enjoyment and you develop a strange, strong attachment to them. I’ve known people to use the same brand of shoes over and over, for years - if it ain’t broke, why fix it? That’s how I feel about going to Merrell Australia for my outdoor shoe needs and so I jumped at the chance to work with them…

The Client

Since 1981, Merrell has been a top provider of performance outerwear, helping people combat the elements and conquer their summits. 

The Brief

To create summertime written and visual content featuring the Moab 2 hiking shoes

The Solution

I took my Moab 2 hiking shoes to chase waterfalls in the Blue Mountains.

I delivered a blog article accompanied by images which were also available for Merrell’s use across their social media channels.

I’m very proud of the initial feedback from this job: “This is FANTASTIC! Thank you so much for putting so much effort and consideration into the piece. It is a great read, and is ready to publish as is (which makes life so much easier!)”

The Result

We’ve recently started working with Thuc and couldn’t be more thrilled with what she’s produced for us! Thuc was able to write a fantastic piece of content that resonated with the Merrell audience, and we’re excited to continue sharing her written work and photography with our community.


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